Bey­once’s “Sin­gle Ladies” picks up “Video of the Year” at the 2009 MTV VMAs, beat­ing out Brit­ney Spears, Eminem, Kanye West and Lady Gaga.

The 28-year-old singer said, “Thank you. I remem­ber being 17-years-old, up for my first MTV Award with Destiny’s Child and it was one of the most excit­ing moments in my life. So I’d like Tay­lor Swift to come out and have her moment.” How thought­ful of Bey­once!!!

Tay­lor finally got her time in the spot­light, say­ing, “I’d like to thank all the fans on Twit­ter and MySpace and every­one who came out to my shows this sum­mer. Thank you so much!”

Tay­lor and Bey­once hugged both before and after Tay­lor’s speech.

Ear­lier in the evening, Kanye West stole Tay­lor’s thun­der by inter­rupt­ing her accep­tance speech to praise Bey­once.

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There have been a lot of high-profile Twit­ter fights in the news recently! Tila Tequila is mad at Shawne Mer­ri­man; Demi thinks Perez is a pornog­ra­pher, and so much more! Let’s have a look at some of the juicier Twit­ter fights from the last few months.

1. When Perez fights … he takes on the whole world.

Perez Hilton is the king of Twit­ter fights. Perez-The-Twitterer is to the no-holds-barred war of words as Perez-The-Blogger is to being totally insuf­fer­able. Awe­some at it. He has taken on will.i.am, Lily Allen, Mark Ron­son, and (as of this week) Demi Moore. This lat­est came about when Demi posted some pics of her daugh­ter that Perez didn’t approve of, but put on his blog anyway.

2. When Miley fights … she does it with a pouty-face.

This is a recent exchange between Miley Cyrus and then-boyfriend Justin Gas­ton. It makes me sad, or some­thing.

3. When Tila Tequila fights … she fights sober.

Tila Tequila has accused Charg­ers line­backer Shawne Mer­ri­man of chok­ing her. Shawne claims that she was drunk. Here are Tila’s tweets (since deleted) from the cache. Shawne just wants you to cheer him up.

4. When aging rock stars fight … they get right to the point.

Trent Reznor, on the release of Soundgarden/Audioslave front­man Chris Cor­nell’s Timbaland-produced solo album; and Chris’s wounded response.

5. When politi­cians fight … it is so much lame.

Arlen Spec­tor vs. Chuck Grass­ley, re: the whole “Death Pan­els” thing. “Take back your tweet, sir!” “No, sir, you take back your tweet!” Kill me.

6. When social media pro­fes­sion­als fight … they live to regret it.

Tech­nol­ogy reporter David George-Cosh got really angry when April Dun­ford, a mar­ket­ing pro­fes­sional, didn’t call him back for an inter­view. April Dun­ford came out of it look­ing way better.

7. When the literati fight … they use big words.

When New Yorker staffer Dan Baum was let go, he chron­i­cled the entire story of his love affair/eventual dis­il­lu­sion­ment with the mag­a­zine in 140 char­ac­ter bursts. It took a long time to get out, but it was kind of awe­some. His col­league, Susan Orlean, took exception.

8. When Ash­ton fights … he fights to win.

Sorry, Larry.

So, what are we to make of all of this?

I don’t know, but I think Kanye put it best when he said:

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The dot com boom might have come and gone, but that doesn’t mean that indus­try still doesn’t have some seri­ous money.  Pri­vately held Face­book and new­comer Twit­ter both seem like some fun places to park your­selves at a desk.  These places beat my 8 by 8 grey cube and uncom­fort­able chair.

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As Bol­ly­wood attracts more and more fans world­wide, the inter­net pro­vides a once-in-a-lifetime chance of inter­act­ing with the biggest stars of the sil­ver screen. Be it Face­book, Blogs or the new craze of Twit­ter, the tech­nol­ogy in today’s day and age gives fans ample oppor­tu­ni­ties to per­son­ally inter­act with some of the biggest names in the business.

Twit­ter, the lat­est craze of the cyber world, is some­what dif­fer­ent to it’s coun­ter­parts in that it doesn’t boast any add-on appli­ca­tions and nei­ther does it attract the abil­ity to “add” friends in the same way as Face­book or MySpace. Twit­ter sim­ply asks the ques­tion “What are you doing?” The answer can be as sim­ple or as com­pli­cated as the Twit­terer desires… and if the Twit­terer is some­one from the Bol­ly­wood fra­ter­nity, no doubt eager fans will grab the chance to fol­low him/her.

Cur­rently, famous Bol­ly­wood celebs tweet­ing include Priyanka Chopra and Mallika Sher­awat - the lat­ter being the first Bol­ly­wood celebrity to be invited to the Twit­ter head­quar­ters in San Fran­cisco. The actress’s deci­sion to join Twit­ter came when she was busy build­ing bonds and strength­en­ing ties in Hol­ly­wood, but at the same time miss­ing her fans back home. Twit­ters abil­ity to send mes­sages to hun­dreds of peo­ple so eas­ily and so promptly proved itself to be the per­fect way to keep in con­tact with all her admir­ers. Sher­awat boasts no less than 13,000 followers.

In a sim­i­lar way, recent IIFA award win­ner Priyanka Chopra joined the pop­u­lar social net­work­ing site in order to inter­act with her fans world­wide. The 27-year-old used Twit­ter as an oppor­tu­nity to pro­mote her forth­com­ing flick, Kaminey. Her recent tweets include her shock at the news of Shahrukh Khan being detained at a U.S air­port. Chopra has become one of the most pop­u­lar and reg­u­lar posters on the site.

On the flip side, Shahid Kapoor’s expe­ri­ences with Twit­ter aren’t quite as pos­i­tive. Over 3000 fol­low­ers were over­whelmed by what they thought to be Kapoor’s tweets but to their dis­ap­point­ment, the tweets weren’t the real deal. Unfor­tu­nately, the actor has not yet reg­is­tered on Twit­ter and the imi­ta­tion of him was being dealt with by his man­age­ment team.

In the same way, an increas­ing num­ber of pro­duc­ers and actors are using Face­book to pro­mote their forth­com­ing films and also receive feed­back from early pub­lic­ity. The Delhi 6 team made use of the site to give fans a chance to see exclu­sive footage and inter­act with the direc­tor, Rakeysh Omprakash Mehra. Face­book users were able to post ques­tions to be answered by the man himself.

It seems Bol­ly­wood is also able to start its pub­lic­ity for a given film ear­lier than the norm with the help of the inter­net. A per­fect exam­ple is the cur­rent pub­lic­ity “cam­paign” for Dharma Production’s immi­nent flick “Wake up Sid”. Ran­bir Kapoor plays Sid Mehra who, at present, has an account on Face­book… yes that’s right, the mak­ers have inno­v­a­tively cre­ated an account for the char­ac­ter in the film. Fel­low Face­books users are able to add “Sid Mehra” as a friend and inter­act with who is believed to be Ran­bir Kapoor him­self. Although it does seem far-fetched that it really is the Kapoor hunk behind the account, it seems the idea has sub­stance yet as it enables fans to get to know the char­ac­ter of the film over a good few months prior to the movie’s release.

Blogs are also a great way for fans to feel “in-tune” with their favourite stars. Blog­ging has become more of a phe­nom­e­non in Bol­ly­wood as a result of Aamir Khan and Amitabh Bachchan. The lat­ter writes, on the whole, on a daily basis and receives hun­dreds of com­ments for fans per blog entry. He also refers his fans his “extended fam­ily” and, on rare occa­sions, he is seen to respond to indi­vid­ual com­ments. Big B has high­lighted that blogs are a great way for celebri­ties to con­vey their real feel­ings to their well-wishers and, in a refresh­ing way, open up their per­sonal lives to mil­lions of fans nationwide.

Post Slum­dog Mil­lion­aire, it seems the world really is Bollywood’s oys­ter. With tech­nol­ogy on side, the way in which films are pro­moted is now chang­ing. Tak­ing advan­tage of today’s social media is inex­pen­sive and par­tic­u­larly effec­tive in lur­ing in the mass younger audi­ences. Bol­ly­wood sees this, and seems to be firmly onboard the social and tech­no­log­i­cal bandwagon.

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• SRK pays trib­ute to Michael Jackson
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Per­son­i­fi­ca­tion of the Inter­net. I won­der what twistr would look like?

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